How to turn first-time clients into regulars

In the nail salon business, loyal clients are gold. They return regularly, refer friends, and keep your booking calendar full. Turning one-time visitors into lifelong clients starts with delivering a great experience — and following up with care.

With Fresha, you can create consistent, personalised touchpoints that build trust and keep your nail salon top of mind. Here's how to turn great service into long-term loyalty.

Start strong with a flawless first visit

Impressions matter. Make every new client feel welcomed and confident with:

• A clean, relaxing space
• A friendly, professional introduction
• Expert consultation on nail health or style preferences

Encourage new clients to leave a review through Fresha's automated feedback prompts — a great way to build your reputation and credibility.

Follow up and stay connected

Send an automatic thank-you message after each appointment, then follow up with:

• Review requests to boost your profile
• Time-based rebooking reminders
• Limited-time offers to encourage returns

Fresha handles this for you so nothing slips through the cracks.

Personalise every visit

Fresha tracks appointment history and client preferences, so your service can feel thoughtful every time. Use notes to:

• Recall past styles or polish choices
• Recommend trending designs they might like
• Celebrate birthdays or milestones

It's the little things that turn a good experience into a memorable one.

Set up a loyalty program

Reward your regulars with points or perks. Fresha's built-in loyalty tools make it easy to:

• Give points for visits or spend
• Offer discounts or upgrades
• Track loyalty without extra admin

A little appreciation goes a long way.

Make rebooking effortless

Before clients walk out the door, suggest their next appointment — or let Fresha's reminders do it for you. Clients can rebook instantly online, helping you secure the next visit while the experience is still fresh.

Grow your business with loyal clients

Client loyalty isn't just about rewards — it's about making people feel seen, remembered, and valued. With Fresha, you have all the tools to nurture relationships that keep your nail salon thriving.

Start building the kind of client loyalty that lasts.