Founded more than 25 years ago, the brand remains at the forefront of product innovation, makeup education and sophisticated, prestige beauty. Our philosophies of ‘Education is Everything’ and empowerment are the beating heart of the brand, reinforced in our stores all around the country and through our Makeup Academy. We see the individual – not the crowd – and we’re here to work with every face, no matter their age, background or lifestyle, to embrace and bring their goals and aspirations to life.