WHY IT'S WOW Makes a major difference with just one blow-dryInstantly adds mass by bonding a weightless carb-based complex to hair’s surfaceHeat protectant HOW TO USE 1. After shampooing and conditioning, towel-dry hair lightly. 2. Shake bottle well, then dispense two to three pumps into palm and smooth through hair, starting one inch below part and through to ends. 3. Do not rinse. 4. Style with heat to activate.