Hollie Rose at Dry By

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Creator of effortless hair, known to some as Queen of the Lob, Hollie has a signature style when it comes to hair; think beach babe meet french girl chic. Having worked with some of the most revered and well respected names in the industry, from Asos to Vogue to the catwalks of London Fashion Week, she is regularly featured imparting expert advice in Glamour Magazine. Appointments are now available at Dry By salon, close to the bustle of Regent Street, a beautifully renovated early 19th century expanse. Designed by Studio Ko, known for their work with the likes of Chiltern Firehouse.