Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*. Created with our expert team of texture stylists. 94% naturally derived**. Vegan. Leaping Bunny Approved. *Ex-vivo testing on tresses when used with be curly advanced™ conditioner. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water. Aroma Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essence