Babassu and coconut-derived ingredients deeply, yet gently cleanse hair while maintaining healthy lipids and oils. Naturally-derived cherry blossom and sweet almond oil restore softness and shine from roots to ends leaving hair feeling touchably soft and full of weightless bounce.* This cherry almond shampoo infuses hair, with a sweet, juicy floral pure-fume™ aroma containing 38 flower and plant essences including tonka bean, certified organic orange and ylang ylang. • 98% naturally derived**, colour-safe • A softening shampoo for all lengths of normal to dry hair, especially long hair • Vegan