The Fortifying Shampoo gently cleanses while providing structure and strength to weak, fragile hair. Formulated with Goldwell’s MicroPROtec Complex and Inter-Amino-Bond-Builder, it ensures the rapid and even distribution of essential care ingredients, fortifying the hair from the inside out by forming new ionic and hydrogen bonds. Peptides and amino acids penetrate the hair cortex, targeting damaged areas, while compounds of red and brown algae extracts form bonds with remaining hair proteins, embedding these peptides in the inner cortex. This process enhances the hair’s resilience and stability, reducing breakage. Additionally, the shampoo’s FadeStopFormula minimizes colour fading with each use, preserving the vibrancy of colour-treated hair. The fragrance is a delicate and fresh tea scent, wrapped by subtle orris and musks with a touch of velvet peach skin and precious cedar wood. Regular use leaves hair feeling stronger, more resilient, and full of vitality.