The Anti-Yellow Shampoo is formulated to instantly bring out colour luminosity while neutralising unwanted yellow tones in both natural and colour-treated blonde hair. Its gentle cleansing action ensures hair is cleaned without stripping essential moisture. The shampoo features Goldwell’s unique FadeStopFormula, which minimises colour fading with each use, making it as gentle as water on the hair. Infused with Luminescine technology, it transforms non-visible UV light into visible light, resulting in enhanced brilliance. The product emits a mild citrus fragrance combined with floral notes of jasmine and gentle rose leaves, with hints of orris and almond in the base, providing a caring character. Regular use of this shampoo leaves blonde hair vibrant, luminous, and free from unwanted yellow tones.