The Brilliance Shampoo is formulated to gently cleanse thick to coarse hair while instantly enhancing colour luminosity for both colour-treated and non-coloured hair. Its unique FadeStopFormula is as gentle as water, significantly reducing colour fading with every wash. The shampoo incorporates Luminescine Technology, which transforms non-visible UV light into visible light, resulting in amplified vibrancy and colour brilliance. Regular use leaves hair looking smooth, glossy, and radiant.