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From the moment I came in, Zilim understood my hair and what it needed. She recommended me products that would work for me and also showed me techniques I can do at home. She is extremely talented and an expert at what she does. I won't be seeing anyone else for my hair besides her from now on. Very very happy with the outcome!

Sakeena K.

5 Jul 2025

Always workin magic on my hair ✨

Jazmine P.

17 Dec 2025

As always a fab service and great haircut.

Karen S.

22 Dec 2025

My partner always sings becca’s praises. She gives great hair advice and is super friendly. Thank you for always looking after his hair and restoring it to health.

Gabby B.

23 Dec 2025

Becca did a fabulous job of colouring, cutting and styling my hair, as always. Great hair wash and head massage. Such a lovely friendly salon.

Maria D.

18 Dec 2025

Christmas ready, hair looks amazing as always. It’s such a personal experience, one you won’t experience in a busy salon. Rachel uses amazing products and my hair has never felt or looked so good.

Amanda D.

18 Dec 2025

Thank you to the team for a lovely hair cut that was definitely overdue!

Evie A.

11 Oct 2025

Fantastic colour and sharp bob from Rachel. All set for Xmas now thanks for everything all year, what would my hair do without you girl!!

DONNA D.

15 Dec 2025

Always a great relaxing experience with Rachel. Nothing is too much trouble and my hair was perfect for days 😊

Amanda D.

6 Nov 2025

Always such a lovely friendly service with amazing hair results at the end.

Mandy N.

23 Sep 2025

Fantastic! Sophie is so lovely and a wizard with hair colour. Would wholeheartedly recommend.

Vanessa N.

12 Aug 2025

I always leave feeling much better than when I walked in. I trust Rachel implicitly with my hair and her choices when I am sometimes unsure. She has always advised me with great expertise and I've never been disappointed. Surely not a better hairdresser in Luton!

DONNA D.

20 Oct 2025

Great space for your appointment and great products my hair is looking sleek and shiny. Thank you Rachel for your hard work

Amanda D.

2 Oct 2025

The best hairdressers in the area! I wouldn’t go anywhere else.

Katie P.

31 Jul 2025

Fantastic experience. Rachel was so kind and patient with my little one for his haircut. Thank you for a great experience

Ryan D.

9 Sep 2025

My first time getting my hair done at Alchemy, Becca did my hair and it’s great. I am booked for the next two appointments.

Kirsty S.

24 Jun 2025

Sophie is amazing! Complete restyle (with the pressure of my screaming baby)! Absolutely love my new hair!

Lisa B.

16 May 2025

Always go to Rachel for my hair, she is so friendly and welcoming and does a great job every time. This was my first time in the new salon and it looks great and such a lovely feel.

Melanie F.

28 Jul 2025

Really lovely! Sophie took the time to massage my head and curl my hair at the end! Bonus!

Charlotte C.

13 May 2025

Rachel was absolutely amazing! She took her time with my hair listened to what I wanted and I have left feeling amazing! Would highly recommend! She also makes you feel so welcome and is easy to talk to! Looking forward to returning :)

Lauren I.

23 Jul 2025

I’m so pleased I found Rachel! She is a superstar and brilliant hairdresser! Today she made my hair pink permanently and I love it. Totally recommend. Thank you Rachel for listening to me and transforming my hair xx

Karen S.

14 Jul 2025

Zilim took so much time to talk me through the process and make sure I was comfortable. She cares so much about making sure to achieve good results without compromising on the health of your hair. Will definitely be back. X

Lovely cut, I have hard cut hair. Thick and straight and I am v fussy. Great job, will be back xx

Had such a great experience with Kirsty! She was super friendly, really listened to what I wanted, and made the whole appointment feel easy and relaxed. I walked out loving my hair — exactly the look I was hoping for. Definitely recommend her if you’re looking for someone who knows what they’re doing and makes you feel comfortable the whole time!

Zilim was amazing and I am very happy with my haircut and consultation I had. She was very patient answering my many questions and advising me on the best care for my hair.. Completely straightforward which makes for a much better experience, thoroughly recommend

Skilled and attentive. No matter how you go in you leave ZVB with a perfect cut, colour and your hair looking so shiny and healthy.

My hair looks beautiful as always! Thank you x

Amazing colour technician and Kirsty has really helped me to achieve the results I wanted :) My hair was a dried out mess before!

Zilim is not just a colour specialist by title alone, her skills are unmatched! Zilim has such an understanding of different hair textures and how to cut and colour curly hair. She made me feel so comfortable and at easy, she was so attentive and receptive about my desired look and also very realistic about what could be attained! I felt very confident leaving her to work her magic and the result exceeded all of my expectations! I’m so impressed and in love with my new look! I’d definitely recommend Zilim without hesitation, you won’t regret it! Top tier hairdresser and top tier results!

Absolutely love my hair I May live 30 miles away but I always come back for my hair