Best Haircuts for Curly Hair Near Me in Hoxton East and Shoreditch, London
Choose from 19 venues offering Haircuts for Curly Hair near you in Hoxton East and Shoreditch, London See map
Call to book
ESHK Hair Shoreditch
47-49 Charlotte Rd, London, EC2A 3QT, United Kingdom
+44 20 7739 3211+44 20 7739 3211Call to bookCurly Haircut
Hair Extensions
Balayage
Children's Haircut
Chop-Chop Hair Salon- Shoreditch
60 Charlotte Rd, London, EC2A 3QT, United Kingdom
+44 20 3488 1492+44 20 3488 1492Call to bookCurly Haircut
Hair Braiding
Children's Haircut
Hair Colouring
Studio Phase Hair & Beauty Salon
283 Hoxton St, Whitmore Estate, London, N1 5JX, United Kingdom
+44 20 7739 1968+44 20 7739 1968Call to bookCurly Haircut
Women's Haircut
Blow Dry
Hair Extensions
STM STUDIO Hair and photography
Top Floor, The Macbeth, 70 Hoxton St, London N1 6LP, United Kingdom
+44 7966 161770+44 7966 161770Call to bookCurly Haircut
Keratin Treatment
Locs
Hair Treatment
DANILO Shoreditch
Unit 14, Cleeve Workshops, London E2 7JD, United Kingdom
+44 7504 333931+44 7504 333931Call to bookCurly Haircut
Children's Haircut
Hair Braiding
Hair Colouring
Mie Mani
10A Great Eastern St, London, EC2A 3NT, United Kingdom
+44 20 7650 8841+44 20 7650 8841Call to bookCurly Haircut
Children's Haircut
Highlights
Perm
George Northwood Salon Shoreditch
13 Boundary St, London, E2 7JE, United Kingdom
+44 20 8159 2762+44 20 8159 2762Call to bookMuku hair salon
109 Shoreditch High St, London, E1 6JN, United Kingdom
+44 20 7033 6520+44 20 7033 6520Call to bookCurly Haircut
Balayage
Children's Haircut
Hair Braiding
3thirty Salon
330 Old St, London, EC1V 9DR, United Kingdom
+44 20 7033 1882+44 20 7033 1882Call to bookCurly Haircut
Hair Extensions
Balayage
Children's Haircut
Ena Salon
5 Great Queen St, London, WC2B 5DG, United Kingdom
+44 20 3301 5451+44 20 3301 5451Call to bookCurly Haircut
Hair Colouring
Balayage
Keratin Treatment
Guillotine | London Bridge Barbers
151 Borough High St, London, SE1 1HR, United Kingdom
+44 20 7062 5573+44 20 7062 5573Call to bookMen's Shaving
Head Shave
Men's Haircut
Beard Trimming
Choppers | London Bridge Barbers
210 Bermondsey St, London, SE1 3TQ, United Kingdom
+44 20 7403 8666+44 20 7403 8666Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
The Elephant Barbers
Garland Court, 26a Wansey St, London SE17 1LH, United Kingdom
+44 20 7701 4287+44 20 7701 4287Call to bookHead Shave
Beard Trimming
Men's Shaving
Men's Haircut
StylesbyFola
74 Broadway, London, E15 1NG, United Kingdom
+44 20 8534 8546+44 20 8534 8546Call to bookCurly Haircut
Wig Installation
Blow Dry
Hair Extensions
Smart Design Barber
Charter Court, 17 Stroud Green Rd, Finsbury Park, London N4 3SG, United Kingdom
+44 20 7561 0398+44 20 7561 0398Call to bookMen's Shaving
Head Shave
Men's Haircut
Beard Trimming
Windle London
41-45 Short's Gardens, London, WC2H 9AP, United Kingdom
+44 20 7497 2393+44 20 7497 2393Call to bookCurly Haircut
Highlights
Blow Dry
Hair Extensions
ESHK Hair Barbican
156 Goswell Rd., London, EC1V 7DW, United Kingdom
+44 20 7253 9592+44 20 7253 9592Call to bookMakeup Service
Cutters Yard Bankside
28 Great Suffolk St, London, SE1 0UE, United Kingdom
+44 20 7261 9090+44 20 7261 9090Call to bookHead Shave
Beard Trimming
Men's Haircut
Men's Shaving
Hershesons Fitzrovia
29-32 Berners St, London, W1T 3LR, United Kingdom
+44 20 7434 1747+44 20 7434 1747Call to bookCurly Haircut
Hair Weaves
Blow Dry
Balayage
Trevor Sorbie
27 Floral St, London, WC2E 9DP, United Kingdom
+44 20 7379 6901+44 20 7379 6901Call to bookCurly Haircut
Balayage
Blow Dry
Children's Haircut
Hestory Men's Grooming Camden
69 Chalk Farm Rd, Chalk Farm, London, NW1 8AN, United Kingdom
+44 7450 527595+44 7450 527595Call to bookHead Shave
Men's Haircut
Beard Trimming
Men's Shaving
Kitch Hair
4 Charlton Place, London, N1 8AJ, United Kingdom
+44 20 3474 5303+44 20 3474 5303Call to bookCurly Haircut
Hair Treatment
Blow Dry
Hair Extensions
Blue Tit Clapton
121 Lower Clapton Rd, Lower Clapton, London, E5 0NP, United Kingdom
+44 20 8985 3558+44 20 8985 3558Call to bookCurly Haircut
Hair Extensions
Balayage
Children's Haircut
Toni & Tiger Barber Club
133 Roman Rd, Globe Town, London, E2 0QN, United Kingdom
+44 7459 158708+44 7459 158708Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
CITY HAIR - ANGEL
23 Islington Grn, Upper St, London N1 8DU, United Kingdom
+44 20 7704 2222+44 20 7704 2222Call to bookCurly Haircut
Hair Weaves
Blow Dry
Balayage
Flanx | Hair Salon Islington
156 Essex Rd, London, N1 8LY, United Kingdom
+44 20 7359 7059+44 20 7359 7059Call to bookLeg Waxing
Face Waxing
Full Body Waxing
Back Waxing
Feel Hairdressers
83 Berwick St, London, W1F 8TS, United Kingdom
+44 20 3230 1000+44 20 3230 1000Call to bookCurly Haircut
Balayage
Children's Haircut
Hair Colouring
Margaux Salon Kentish Town
208 Kentish Town Rd, London, NW5 2AD, United Kingdom
+44 20 7482 0955+44 20 7482 0955Call to bookCurly Haircut
Children's Haircut
Blow Dry
Balayage
London Gents Barbers
4 Wincott St, Kennington Rd, London SE11 6SR, United Kingdom
+44 7413 309991+44 7413 309991Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
Barber East London
86 Copenhagen Pl, London, E14 7DE, United Kingdom
+44 7490 454232+44 7490 454232Call to bookMen's Haircut
Beard Trimming
Men's Shaving
Head Shave
Barbers Lane - Barber Shop Aldgate
55 Ben Jonson Rd, London, E1 4SA, United Kingdom
+44 20 3561 6043+44 20 3561 6043Call to bookMen's Shaving
Beard Trimming
Head Shave
Men's Haircut
Hairform Studio
4 Procter St, London, WC1V 6NX, United Kingdom
+44 20 7404 8726+44 20 7404 8726Call to bookCurly Haircut
Hair Extensions
Balayage
Children's Haircut
Stunt Dolly
582 Kingsland Rd, London, E8 4AH, United Kingdom
+44 20 7018 2191+44 20 7018 2191Call to bookCurly Haircut
Hair Extensions
Balayage
Children's Haircut
Eton Crop Hair Salon - Bloomsbury
45 Museum St, London, WC1A 1LY
020 7404 8999020 7404 8999Call to bookCurly Haircut
Hair Braiding
Hair Extensions
Hair Colouring
MM Hair London (Balayage Hair Liverpool Street)
5, TOP FLOOR, 11 Wentworth Street , Buzz, London E1 7TB, United Kingdom
+44 7950 676764+44 7950 676764Call to bookMakeup Service
Lounge Hair & Beauty Salon
200 Jamaica Rd, London, SE16 4RT, United Kingdom
+44 20 7237 2624+44 20 7237 2624Call to bookMakeup Service
Men's Facial
Ruffians Marylebone
63 Wigmore St, London, W1U 1PX, United Kingdom
+44 20 7935 2020+44 20 7935 2020Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
Jay & Meira Hair Studio
132 New Cavendish St, London, W1W 6YA, United Kingdom
+44 20 3940 3078+44 20 3940 3078Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
Blow Dry Express
7 Botolph Alley, London, EC3R 8DR, United Kingdom
+44 20 7247 8081+44 20 7247 8081Call to bookCurly Haircut
Blow Dry
Hair Colouring
Keratin Treatment
Le Salon 98
98 Fonthill Rd, Finsbury Park, London, N4 3HT, United Kingdom
+44 20 7018 5354+44 20 7018 5354Call to bookCurly Haircut
Women's Haircut
Balayage
Blow Dry
Cuts & Bruises Barbershop
57 Stoke Newington High St, London, N16 8EL, United Kingdom
+44 7951 229323+44 7951 229323Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
Nicholas James
106 Great Portland St, London, W1W 6PF, United Kingdom
+44 20 3915 3922+44 20 3915 3922Call to bookCurly Haircut
Women's Haircut
Children's Haircut
Hair Colouring
Blow Dry Express
54 Artillery Ln, London, E1 7LS, United Kingdom
+44 20 7247 8081+44 20 7247 8081Call to bookCurly Haircut
Hair Extensions
Hair Braiding
Hair Colouring
Highbury Hair Studio
172A Blackstock Rd, London, N5 1HA, United Kingdom
+44 7944 912598+44 7944 912598Call to bookMen's Shaving
Head Shave
Men's Haircut
Beard Trimming
Dastan Unisex Hair Salon
29 Westferry Rd, London, E14 8JH, United Kingdom
+44 20 7515 1400+44 20 7515 1400Call to bookCurly Haircut
Hair Treatment
Highlights
Keratin Treatment
butter cut
The old baths 80, Eastway, London E9 5JH, United Kingdom
+44 7375 515222+44 7375 515222Call to bookCurly Haircut
Hair Colouring
Children's Haircut
Highlights
Luke Ormsby Hair Salon - Primrose Hill
23 Princess Rd, London, NW1 8JR, United Kingdom
+44 20 7586 0969+44 20 7586 0969Call to bookCurly Haircut
Locs
Blow Dry
Hair Extensions
Murdock London Shoreditch
46 Redchurch St, London, E2 7DP, United Kingdom
+44 20 3393 7946+44 20 3393 7946Call to bookHead Shave
Beard Trimming
Men's Shaving
Men's Haircut
Hair By Fairy
8-10 Neal's Yard, London, WC2H 9DP, United Kingdom
+44 20 7497 0776+44 20 7497 0776Call to bookCurly Haircut
Children's Haircut
Blow Dry
Hair Extensions
Hairtonic Stoke Newington Bespoke Barber’s
37 Stoke Newington Church St, London, N16 0NX, United Kingdom
+44 20 7254 9401+44 20 7254 9401Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
Neil Moodie Studio
16A Lamb St, London, E1 6EA, United Kingdom
+44 20 7646 7106+44 20 7646 7106Call to bookCurly Haircut
Hair Braiding
Blow Dry
Balayage
Percy & Reed Salon
157c Great Portland St, London, W1W 6QS, United Kingdom
+44 20 7637 4634+44 20 7637 4634Call to bookCurly Haircut
Hair Colouring
Hair Extensions
Balayage
Josh Italiano - London Hairdresser
Kings Of Clerkenwell, 41 Clerkenwell Rd, London EC1M 4RS, United Kingdom
+44 7818 820627+44 7818 820627Call to bookCurly Haircut
Hair Treatment
Blow Dry
Hair Extensions
Shunji Hair & Makeup Covent Garden
16 Drury Ln, London, WC2B 5RB, United Kingdom
+44 7565 827184+44 7565 827184Call to bookMakeup Service
Blow Dry Express
47 Carter Ln, London, EC4V 5AE, United Kingdom
+44 20 7247 8081+44 20 7247 8081Call to bookCurly Haircut
Children's Haircut
Blow Dry
Hair Colouring
Tania's Unisex Hair Salon
39 Dockhead, London, SE1 2BS, United Kingdom
+44 7904 173177+44 7904 173177Call to bookCurly Haircut
Hair Extensions
Balayage
Children's Haircut
CRAB SALAD Hair Salon
172 Blackstock Rd, London, N5 1HA, United Kingdom
+44 20 7704 6608+44 20 7704 6608Call to bookCurly Haircut
Hair Colouring
Children's Haircut
Women's Haircut
Amazon Salon
47 Brushfield St, London, E1 6AA, United Kingdom
+44 330 043 4641+44 330 043 4641Call to bookCurly Haircut
Keratin Treatment
Blow Dry
Hair Extensions
Chivalrous Grooming
178b Brick Ln, London, E1 6SA, United Kingdom
+44 20 3774 2528+44 20 3774 2528Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
Cut At Waterloo: Only book on our main website and not through google if you counter any errors
49 Baylis Rd, London, SE1 7AU, United Kingdom
+44 20 3092 6931+44 20 3092 6931Call to bookHead Shave
Men's Haircut
Beard Trimming
Men's Shaving
The Lion & The Fox
28 Hatton Wall, London, EC1N 8JH, United Kingdom
+44 20 3019 2250+44 20 3019 2250Call to bookCurly Haircut
Women's Haircut
Children's Haircut
Hair Extensions
The Melange - Hair Salon & Coffee Shop
67 Chatsworth Rd, Lower Clapton, London, E5 0LH, United Kingdom
+44 20 8533 1313+44 20 8533 1313Call to bookCurly Haircut
Keratin Treatment
Blow Dry
Hair Extensions
Canonbury Hair
12 Canonbury Pl, London, N1 2NQ, United Kingdom
+44 20 7226 6280+44 20 7226 6280Call to bookCurly Haircut
Keratin Treatment
Blow Dry
Hair Extensions
B H C
2nd Floor, 74 Tabernacle St, London EC2A 4EA, United Kingdom
+44 20 7833 1477+44 20 7833 1477Call to bookCurly Haircut
Children's Haircut
Hair Colouring
Hair Treatment
Oliver Stephens Hair
2A D'Arblay St, London, W1F 8DQ, United Kingdom
+44 20 7439 0666+44 20 7439 0666Call to bookCurly Haircut
Perm
Blow Dry
Hair Extensions
Boone and Last Hair Salon
65 Redchurch St, London, E2 7DJ, United Kingdom
+44 20 3487 0097+44 20 3487 0097Call to bookCurly Haircut
Children's Haircut
Hair Colouring
Highlights
Moreno italian hair stylist
49 Great Portland St, Oxford St, London W1W 7HG, United Kingdom
+44 7514 365920+44 7514 365920Call to bookCurly Haircut
Hair Colouring
Highlights
Keratin Treatment
No 74 Hair & Beauty London
74 Compton St, London, EC1V 0BN, United Kingdom
+44 20 7490 8555+44 20 7490 8555Call to bookMakeup Service
MK Barbers London
513 Kingsland Rd, London, E8 4AR, United Kingdom
+44 20 7241 6455+44 20 7241 6455Call to bookBeard Trimming
Men's Shaving
Head Shave
Men's Haircut
Edgar Akopian
107 Gore Rd, London, E9 7HW, United Kingdom
+44 20 8525 1977+44 20 8525 1977Call to bookCurly Haircut
Permanent Hair Straightening
Women's Haircut
Hair Colouring
Pink Scissors
346 Hornsey Rd, Finsbury Park, London, N7 7HE, United Kingdom
+44 20 8617 3434+44 20 8617 3434Call to bookCurly Haircut
Hair Extensions
Blow Dry
Balayage
Irina Midoni Beauty
228 Seven Sisters Rd, Finsbury Park, London, N4 3NX, United Kingdom
+44 7821 254060+44 7821 254060Call to bookMicrodermabrasion
Dermaplaning
Facial Extractions
Makeup Service
The House of Keune by Bloom
Unit 1, 100 - 101 Museum St, London WC1A 1PB, United Kingdom
+44 7496 876672+44 7496 876672Call to bookCurly Haircut
Women's Haircut
Blow Dry
Balayage
Sarah Hepburn Stylists
354 Essex Rd, London, N1 3PD, United Kingdom
+44 7743 576122+44 7743 576122Call to bookCurly Haircut
Blow Dry
Hair Weaves
Hair Extensions
Walkincuts
60 Chapel Market, London, N1 9ER, United Kingdom
+44 20 7837 0370+44 20 7837 0370Call to bookCurly Haircut
Balayage
Children's Haircut
Hair Braiding
Megy's Hair Corner Ldn
10 Ludgate Broadway, London, EC4V 6DU, United Kingdom
+44 7507 711655+44 7507 711655Call to bookCurly Haircut
Balayage
Hair Braiding
Hair Colouring
Blyss Hair & beauty
120 Camden Rd, London, NW1 9EE, United Kingdom
+44 20 7482 0468+44 20 7482 0468Call to bookCurly Haircut
Women's Haircut
Blow Dry
Hair Extensions
Paintbox London - A Hair and Makeup Studio
205 Hackney Rd, London, E2 8JL, United Kingdom
+44 7886 444389+44 7886 444389Call to bookCurly Haircut
Hair Weaves
Hair Extensions
Children's Haircut
Hair @ Neil's
81a Shacklewell Ln, London, E8 2EB, United Kingdom
+44 7932 383207+44 7932 383207Call to bookCurly Haircut
Hair Colouring
Hair Treatment
Hair Weaves
Not Another Salon
188 Brick Ln, London, E1 6SA, United Kingdom
+44 20 7033 3920+44 20 7033 3920Call to bookCurly Haircut
Balayage
Children's Haircut
Hair Extensions
johncutshair
Downstairs @ Manoj Coffee & Cuts, 10 Ludgate Broadway, London EC4V 6DU, United Kingdom
+44 7939 849937+44 7939 849937Call to bookCurly Haircut
Balayage
Children's Haircut
Hair Colouring
Demetra Hairdressers
7 Brecknock Rd, London, N7 0BL, United Kingdom
+44 20 7485 3020+44 20 7485 3020Call to bookCurly Haircut
Hair Braiding
Hair Colouring
Permanent Hair Straightening
Alessandro Calvio
11 Rathbone Pl, London, W1T 1HL, United Kingdom
+44 7446 787192+44 7446 787192Call to bookCurly Haircut
Balayage
Hair Colouring
Blow Dry
Barbe-Verte Ladies Salon
133B City Rd, London, EC1V 1JB, United Kingdom
+44 7809 214665+44 7809 214665Call to bookCurly Haircut
Hair Weaves
Children's Haircut
Blow Dry
Flame & Steel Barber
90a Fenchurch St, London, EC3M 4BY, United Kingdom
+44 20 7702 9197+44 20 7702 9197Call to bookMen's Shaving
Head Shave
Men's Haircut
Beard Trimming
Gabi Ansell Vieira Hair Studio
138 Grays Inn Rd, London, WC1X 8AX, United Kingdom
+44 7999 417099+44 7999 417099Call to bookCurly Haircut
Hair Extensions
Balayage
Blow Dry
Long Hair in London
Ozzie Rizzo - Atelier, 14 Hay Hill, London W1J 8NR, United Kingdom
+44 7885 912212+44 7885 912212Call to bookCurly Haircut
Hair Extensions
Hair Colouring
Hair Treatment
Think Pretty Salon - KUB
1F Rotherhithe Old Rd, London, SE16 2PP, United Kingdom
+44 20 7232 5168+44 20 7232 5168Call to bookCurly Haircut
Women's Haircut
Blow Dry
Hair Extensions
Butchers Salon Camden
Unit C4, 4 Castlehaven Rd, London NW1 8QU, United Kingdom
+44 20 7613 4313+44 20 7613 4313Call to bookCurly Haircut
Permanent Hair Straightening
Women's Haircut
Blow Dry
Manoj Coffee and Cuts
10 Ludgate Broadway, London, EC4V 6DU, United Kingdom
+44 20 7236 4801+44 20 7236 4801Call to bookCurly Haircut
Keratin Treatment
Permanent Hair Straightening
Women's Haircut
Poison Blondie
2 New Tannery Wy., London, SE1 5ZW, United Kingdom
+44 7522 298049+44 7522 298049Call to bookCurly Haircut
Keratin Treatment
Hair Colouring
Hair by Joe in the city
10 Ludgate Broadway, London, EC4V 6DU, United Kingdom
+44 7825 571559+44 7825 571559Call to bookCurly Haircut
Women's Haircut
Hair Colouring
Balayage
Headlites Hair Salon
353 Holloway Rd, London, N7 0RN, United Kingdom
+44 7894 501397+44 7894 501397Call to bookCurly Haircut
Hair Extensions
Blow Dry
Balayage
Top reviews of Haircuts for Curly Hair near you in Hoxton East and Shoreditch
5.0
Average of 3,024 reviews of 15 venues.
Curly Haircut FAQs
A curly haircut uses a cutting technique designed specifically for individuals with curly or wavy hair. Unlike a regular haircut, a curly cut must be done when your hair is dry and in its natural state. It takes your natural curl pattern and texture into account. This ensures that your curls fall beautifully, reducing frizz and enhancing volume.
The best haircut for your curly hair will depend on your face shape, curl type, and personal style. Some popular curly cuts include layers, bob, pixie, and Deva cuts. Ask a stylist who understands curly hair to help you choose a haircut that will enhance your natural curls and suit your overall look.
That depends on your hair's health and how quickly it grows. On average, every 6-8 weeks is a good benchmark for curly hair cuts. Maintain your curly hair's health and definition with regular deep conditioning between cuts, and make sure to use curly-friendly hair products.
The main risk with curly haircuts is getting one from a stylist who isn't skilled in handling curly hair. It's important to find a hair professional who understands your curly hair's unique needs, to ensure you get a cut that enhances your natural curls.
Embrace your natural texture and work with your curls. Use sulfate-free shampoo and conditioner to keep your curls hydrated. Apply a curl defining cream or gel to your hair when it's damp, then let it air dry or use a diffuser for extra volume. Avoid heat styling as much as possible to prevent damage.
Find a stylist or salon that specialises in curly hair. Read their online reviews, ask for recommendations, and look for stylists with curl-specific training or certifications. It's also a good idea to book a consultation with your stylist first, to discuss your hair goals and ensure you feel comfortable with them.
Book your next curly haircut appointment in Hoxton East and Shoreditch with Fresha
Booking with Fresha is a piece of cake. Our seamless booking technology means you can find a local salon, pick an appointment time and pay up front. All in just a few taps. And the icing on the cake? We've searched for all of the best hair places in Hoxton East and Shoreditch, so you can be confident you're booking quality treatments.
We're off to a flying start in Hoxton East and Shoreditch, where we've collected some hair options for you. With so many quality treatments to choose from and such fast booking, you'll be checking in before work even starts for the day. So pick and choose as you please. And we think you'll be pleased indeed. With over 10 five-star businesses around, you've landed in a self-care hot spot. And there's an average rating of 5.0 stars for businesses in the area, so the bar is sky high.
Styling and cutting for curly hair makes all the difference in the way your natural curls sit. So enhance your blessings with curl-defining layers or style that's propped up from the shoulders.
Precision dry cutting is a work of art perfected by the professionals in Hoxton East and Shoreditch. So look out for haircuts for natural curly hair including the specialist Deva cut technique, which is purposely designed for curly, wavy and coily hair. Book a dry cut for curly hair from £13 nearby with experienced curly haircut stylists.
Now you've chosen your treatment in Hoxton East and Shoreditch, United Kingdom, it's time to change how you book your appointments for good. Hair salons in 120 countries around the world use our free scheduling software to run their business, so you're never far away from a top professional. We've confirmed over 1 billion appointments for customers just like you since 2015. And if you have a favourite Hair salon that isn't listed on Fresha yet, feel free to send us an email at hello@fresha.com. We'd love to hear about them, and of course it'd be a real treat hearing from you, too.
Also Available in Hoxton East and Shoreditch
Available on
Booking app for customers
Book unforgettable beauty and wellness experiences with the Fresha mobile app - the best way to discover top-rated salons and spas
Get the appAvailable on
Business app for professionals
Get started with the Fresha for professionals and never miss an opportunity to connect with customers and build your business
Get the app