A daily color & keratin-safe shampoo that gently (yet effectively) cleanses hair while restoring moisture, improving smoothness, texture, and manageability. Sulfate and Paraben free. Key Ingredients: Sunflower seed extract: provides UVA and UVB protection to preserve hair color. Coconut milk: creates a strong barrier around the hair shaft to prevent breakage. Rhodochrosite: balances moisture levels from roots to ends. How to Use: Wet hair and lather from roots to ends. Rinse well. Repeat if necessary.