How to build loyalty in your pet grooming clientele

In pet grooming, trust is everything — not just between groomer and pet, but between your business and the pet parent. When you create an experience that's consistent, thoughtful, and rewarding, clients are far more likely to return and refer others.

Here's how to create lasting relationships that keep tails — and calendars — wagging.

Make every visit feel personal

Build trust through attentive service:

• Greet pets by name and remember client preferences
• Keep notes on special care needs or past services
• Share friendly updates after each appointment

Personalisation helps clients feel seen and valued.

Follow up with helpful communication

Stay connected between visits:

• Send reminders when it's time for the next groom
• Offer tips for coat care, shedding, or seasonal grooming
• Thank clients with a note after each visit

These touches encourage long-term loyalty.

Offer rewards for regular visits

Make it worth coming back:

• Set up points systems for every booking
• Offer discounts after a set number of grooms
• Provide birthday treats or small perks for pets

Loyalty programs turn casual clients into repeat customers.

Celebrate your most loyal clients

Recognition builds relationships:

• Share client shoutouts on social media
• Offer early access to busy-time slots
• Provide exclusive seasonal bundles or grooming club perks

People love being part of something special.

Automate loyalty with ease

Fresha makes it simple:

• Track visits, points, and perks with zero admin
• Set automatic messages and rewards
• Manage everything from one dashboard

Focus on pets — Fresha takes care of the loyalty side.

Loyalty isn't luck — it's strategy

Great grooms bring clients in. Great relationships keep them coming back. With the right tools and mindset, you can turn every tail wag into a lifelong client.

Use loyalty to grow your grooming salon — one happy pet at a time.