BE FIRM is your skin’s personal architect, designed to revamp a complexion that’s lost its bounce. As we age, our skin cells and tissue take longer to repair and collagen levels decline resulting in sagging skin, wrinkles and a dull or sallow complexion. This collagen boosting serum is the perfect solution, it works to restructure and renew skin by reducing the appearance of wrinkles, while improving skin firmness and visibly refining skin texture. Enter hydrated skin with suppleness, elasticity, definition and vitality. Put the spring back into your skin!