Matrix A Curl Can Dream gentle cleanse shampoo, infused with Manuka honey extract, is perfect for removing build up on wash day while still preserving defintion in curls and coils. Key Benefits: For curls and coils Deep cleansing shampoo Perfect for wash day to remove build up Pattern preserving system* *use shampoo, mask, cream and gel for full effect Use once weekly (or as needed) to deep cleanse curly and coily hair. Apply desired amount of product at the scalp and work throughout lengths and ends. Rinse. Follow up with Rich Mask, Moisturising Cream and Light Hold Gel.