The new Genesis Homme is the first dual action anti-fall haircare range for men: FOR WEAKENED HAIR PRONE TO THINNING! Powered with highly efficient ingredients to instantly strengthen and thicken the hair fibre for an immediate fuller look, with 5x fuller hair* and +85% stronger hair** as well as day after day treatment to prevent hair fall from the roots by reducing hair-fall in 6 weeks***. HOW DOES GENESIS HOMME WORK? A double action for your client: Instantly: STRENGTHEN and THICKEN HAIR FIBRE thanks to Ginger roots, Creatine and Expanding polymers. Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE and RETENTION thanks to Aminexil. Bain de masse benefits: +28%* Softer Hair +85%* Less Breakage +85%* More Resistant +85%* Stronger Hair +38%* Volumized Hair / More Volume *Instrumental test after one application of Bain de Masse WHO IS IT FOR? The new Genesis Homme targets every man prone to hair fall by covering all stages/profiles of hair fall and thinning