Odjibik "Root Rejuvenating Shampoo" focus on scalp skin nourishment, strengthening hair root while many hair products on the market focus on instant beauty by creating thicker, silky looking hair using coating on cuticles. Thick, concentrated yet natural formula gives rich foam/lather while washing without toxic chemicals. Minty, fresh formula will cool down overheated scalp which reduce inflammation together with salicylic acid (natural Aspirin). It creates optimal environment for scalp skin to foster healthy hair root and proper blood circulation which will result in strong, healthy hair as well as reactivate inactive follicles leading to increased hair density. Using together with "Chic & Shine Bond Fix Conditioner" and "Root Activating Serum", it will give long-term, healthy hair you want.