Joico Colorful Anti-Fade Shampoo stops color fade out in its tracks. Formulated with Camellia Oil and Pomegranate Fruit Extract, this rich shampoo gently cleanses and nourishes hair and helps to protect it against color fade out, leaving you with nourished and vibrant hair color. Features & Benefits: Free of SLS/SLES sulfates Gently cleanses color-treated hair Fortifies hair for 3X greater resistance to breakage