Packed with natural ingredients including clay and beeswax, the texturizing formula gives a sturdy, pliable hold. It works all day without leaving a clumpy, sticky mess. The pomade can be used on both wet and dry hair with ease. HAIR TYPES: Straight, Thick, Wavy HAIR STYLES: Pompadour Men's Health Grooming Award for Best Styling Product 2012 Details Reader's Choice Award for Best Hair Wax 2018 The Manual Grooming Award for Best Hair Clay HOW TO USE: 1. Put a fingernail-sized amount into the palm of your hand and rub palms together to warm and emulsify the pomade. 2. Apply evenly throughout damp or dry hair with fingertips. 3. Apply product to wet hair for a wet-look finish, or to dry hair for a natural look with less definition. 4. Use more product for increased hold and style. 5. Run a comb through hair for a more finished look.