R+Co BLEU brings together breakthrough innovations in formulation, sustainability and iconic packaging design. The Blonded Brightening Shampoo is blonde illumination done to perfection. Neutralise unwanted yellow tones with a highly buildable, antioxidant-rich, pigmented toning formula. This shampoo deposits pigments evenly for seamless toning results. Gently cleanses, repairs and moisturises colour-treated hair as it nourishes and protects against future yellowing. - Free from gluten, mineral oil, parabens, petrolatum and sulfates - Bottle & cap made from 100% post-consumer recycled material - Vegan & animal cruelty free