Take this essential first step when caring for blonde hair by using the Oribe Bright Blonde Essential Priming Serum, a protective treatment that helps brighten, nourish and hydrate. Powered by the protective Oribe Signature Complex, the Oribe Bright Blonde Essential Priming Serum includes hydrating sodium hyaluronate and flower and fruit extracts. It works to nourish damaged hair while helping to boost elasticity and shine. With a brightening complex of lemon, chamomile and ginger root extracts to help optimise tonality, shade and luminosity, the serum also contains violet and reflective pearl pigments. It can help remove brassiness, working to leave hair with a beautiful luminescent shine.