A color-safe, non-stripping clarifying shampoo with the K18PEPTIDE™ to gently but effectively remove 99% product buildup, 95% sebum + 76% copper* for detoxified, refreshed hair. Buildup can happen from products, metals and minerals in hard water, and even scalp’s naturally occurring oils. This buildup can weigh down hair, dull color, and even cause damage, rough texture, and frizz. This shampoo: Deeply cleanses hair and scalp: A non-stripping lather works to unclog hair follicles while banishing dirt, oils, silicones, and things left behind from heavy product buildup including 99% of product buildup, 95% of sebum + a 76% copper reduction* after just 1 wash. *results observed on bleached hair tress after 1 wash with detox shampoo Everyone, regardless of hair type or product usage, should use a detox shampoo regularly to remove buildup, reset texture, and optimize performance of products and stylers. Swap out your regular shampoo for this power wash 1x weekly or as needed.