Hello! Love It Salon is a wonderful space and is a salon specifically for hair coloring with custom cuts. Come experience friendly smiles, a comfortable atmosphere, & expert services. You are going to love it every time you visit. 
The happiest hair salon in Chattanooga will give you the best hair coloring with the best haircuts so you will look your best!  Single service haircut appointments are only available for existing hair coloring clients.  


Owner / Stylist

Stylish salon chair and mirror in Love It, Chattanooga, Tennessee, US beauty venue.

Cozy styling station at Love It salon in Chattanooga, Tennessee, US, featuring chic decor and a modern chair.

Stylish interior of Love It salon in Chattanooga, Tennessee, US featuring a modern mirror and seating area.

Elegant interior of Love It in Chattanooga, Tennessee, US, with neon sign and stylish decor.

Charming interior of Love It salon in Chattanooga, Tennessee, US with customers and stylish decor.

Historic brick building with Love It signage in Chattanooga, Tennessee, US.

Outdoor signage at Love It, Chattanooga, Tennessee, US, displaying wellness and counseling services.

Love It

Moon20 E

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Karolina at Chosen Feather Salon

美发沙龙

Salon 707

Always a pleasure at Love It! Beautiful experience every time. Kim is the GOAT of styling, color and cuts. She is the most amazing person and makes me feel beautiful every time I visit.

Absolutely Fabulous and Beyond and Above! Thank you again so much!!!!!

Kim is the best! My color is beautiful and lasts longer than when I have had it done at other salons. I am very happy that I found Love It!

A beautiful place and a beautiful person providing great service. Thanks Kim for another great cut. ❤️

ATTENTION book your hair coloring service before selecting your haircut. After your color is finished processing, your hair will be shampooed, conditioned and then will be ready for cutting the haircut tailored just for you and see the difference it makes! Revel in the calming luxury of a shampoo and conditioner treatment using premium J Beverly Hills products, handpicked for your hair type. With your hair coloring and haircut complete, a polished blowout and style await, ensuring your look remains fresh until our next rendezvous!

Ladies Shampoo, Cut/Trim & Blowout

Revitalize your roots by covering new growth and grey strands. Before we start, we'll provide a thorough color consultation to ensure your desired outcome. If you're seeking additional services like a glaze, haircut, blowout, eyebrow tint and wax, or eyelash tinting, please book those separately. Each service is listed individually, requiring its own dedicated time to serve you best.  Please come in with hair free and clear of any root powders or dry shampoo.

Root Color for Grey Coverage

After your hair coloring, experience  a timeless men's scissor cut, tailored for a sharp look. While beard and mustache services aren't offered, I'm more than happy to recommend places that specialize in them. 

Mens Hair Cut 

Eyebrow Tinting

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🌟 For all my new friends, I insist on a FREE consultation. Why? Because understanding your hair color and haircut dreams deeply matter to me. Need to find your way to 'Love It' or looking for parking details? I’ve got you covered on our website 🚖🅿️. So excited to see you and bring those hair goals to life! 🌼

First Visit? 

Consultation

 ATTENTION If you need additional services, for example a gloss, haircut, blowout, eyebrow tint and wax, or eyelash tint,   please add those onto your appointment . It's very important to also come in with hair free and clear of any root powders or dry shampoo. 

Highlights

Experience haircoloring with dimension that allows  your natural Salt and Pepper (White & Grey) hair blend with colored hair at every angle - both atop and underneath, perfect for ponytail days or when you prefer a consistent natural glow throughout.  If a glaze, haircut,  blowout, eyebrow tint and wax, or eyelash tinting is on your beauty checklist, please book those after your color. Remember, each service is uniquely listed to give you the dedicated attention you deserve.  Please come in with hair free and clear of any root powders or dry shampoo. 

Color Reversal or Salt & Pepper Hair Color Blending

Refresh your look in no time with a subtle blend that softens gray hairs while maintaining a natural appearance. Perfect for men who want a low-commitment way to keep their hair looking effortlessly youthful without masking every strand.

Men's Color Camo

Depending on what you're looking for, gloss can enhance faded color, boost shine, and either cool down unwanted brassy tones or add warmth and dimension. Infuse your hair with a shimmering hint of non-permanent color, commonly known as a color toner. Especially beneficial for those with highlights, it expertly counters unwanted brassy hues. If you're thinking of a trim or blowout, please add those to your booking. As we prioritize each service, they are listed separately to ensure you receive the dedicated time and care you deserve.  Please come in with hair free and clear of any root powders or dry shampoo.

Color Glaze Short Hair At or Above Chin

Depending on what you're looking for, gloss can enhance faded color, boost shine, and either cool down unwanted brassy tones or add warmth and dimension. Elevate your look with a subtle touch of non-permanent color and added radiance, often referred to as a color toner. It's a favored choice for those with highlights, seamlessly addressing any undesired brassy undertones. Should you require a trim or blowout, kindly book alongside your color treatment. As we prioritize each service, they are listed separately to ensure you receive the dedicated time and care you deserve.  Please come in with hair free and clear of any root powders or dry shampoo.

Color Glaze Medium Hair From Chin & Shoulders

Color Glaze Long Hair Past Shoulders 

Experience enhanced shine without changing your hair color, boost elasticity, and get an instant touchable softness that transforms your hair into its best version. Revel in the allure of rejuvenated locks!

Clear Shine Gloss

Brunettes that want to achieve a refined finish with root tapping, casting a soft shadow along your part following a highlighting service. Blondes need a Base Breaker to keep roots light while subtly blending them in. These techniques ensure there's no distinct line or the prominent "just-highlighted" root look. Remember, this is an additional finishing touch service after highlighting and is not a full color.

Root Tapping/Root Smudge/ Base Break After Highlights 

Hair Coloring Services

Hair Cuts

Men's Highlighting and Cut

Men's Grey Camo Color and Cut

Elevate your daily look with a blowout.  This is the same thing as a blowdry but is elevated by using only premium J Beverly Hills products! 💖This service is not for formal styling, updos, braiding, or special event hair.  Kim is happy to refer you to salons who specialize in those services.   Otherwise, simply let her know your preference: do you fancy Body & Bounce or the elegance of Sleek & Smooth? Choose and shine! This service is provided with roundbrushing & the blowdryer. 

Shampoo &  Blowout

Shampoo & Blowout Services

Revitalize your hair in a single session with our intensive treatment. Starting with the luxurious J Beverly Hills Platinum Moisture Shampoo, we'll treat your locks under a warm ion hooded hair dryer, followed by the Repair Veil & Nourishing Masque. Concluding with the Platinum Moisture Conditioner and a soothing scalp massage, this combination promises to fortify your hair, infuse it with moisture, and bestow a radiant shine. Step out with hair that's resilient and glows with health!

Platinum Treatment Experience 

Combat an itchy or flaky scalp with a soothing treatment tailored for relief. Starting with the gentle J Beverly Hills Everyday shampoo, we'll pamper your locks and scalp under a warm ion hooded hair dryer. Followed by a specialized masque and topped with the Everyday Conditioner, this regimen promises to bestow your hair and scalp with the nourishment they crave. Achieve a healthier, shinier mane while bidding goodbye to discomfort and flakes.

Clear Gloss + Platinum Deep Conditioning

Conditioning Hair Treatments

Enhance your natural eyelashes with a captivating blackest-black tint, ensuring a striking look that endures for up to 4 weeks. Let your eyes take center stage!

Love It

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Ladies Shampoo, Cut/Trim & Blowout

Ladies Shampoo, Cut/Trim & Blowout

Root Color for Grey Coverage

Root Color for Grey Coverage

Mens Hair Cut

Mens Hair Cut

Eyebrow Tinting

Eyebrow Tinting

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