ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture. hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that'll send limp, lifeless hair home. this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down - in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day. hair type: for fine-medium hair types