be curly advanced™ shampoo Give your wash day routine a strong foundation. This creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. When used with be curly advanced™ conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. Created with our expert team of texture stylists. Suitable for: Curl, coil and wave types: 2A – 4C All hair types: fine, medium and thick Aroma: Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences 94% naturally derived* Silicone-free Sulfate-free Vegan Leaping Bunny Approv