WHAT IT IS: A daily color and keratin safe shampoo that gently (yet effectively) cleanses hair while restoring moisture, improving smoothness, texture and manageability. THE BENEFITS: •SUNFLOWER SEED EXTRACT: provides UVA + UVB protection to preserve hair color.• COCONUT MILK: creates a strong barrier around the hair shaft to prevent breakage.• RHODOCHROSITE: balances hairs moisture levels. HOW TO USE: Wet hair and lather from roots to ends. Rinse well. Repeat if necessary.