Revive and reinvigorate your curls while you wash your hair with our Curl Activating Shampoo. It gently cleanses the hair with mild surfactants and is the ideal cleanser for curly, wavy hair prone to dryness and frizz. The exclusively developed Bounce Back Polymer reactivates bouncy curls while Natural Moisturising Factors and Amino Acids retains moisture and prevents dehydration for soft, bouncy shiny curls with a shiny finish. Gently cleanses while invigorating curly and wavy hair for a natural bounce Reduces undesirable frizziness and protects hair against dehydration Improves elasticity and durability to your curly mane and makes it easy to shape and style