color care color maintainer shampoo was specially designed to hydrate hair and protect against color fade. Contains natural milk protein that conditions and repairs within the cortex and cuticles of your hair resulting in manageable, soft and vibrant hair. Integrity 41 ingredients maintain the hair's color for longer. milk_shake color maintainer shampoo is a perfect shampoo for everyday use and will result in smoother, softer hair that is easier to control. For best results combine with milk_shake color maintainer conditioner.