AMPLIFY Volumising Shampoo has been designed to effectively cleanse and enhance hair. Using a unique blend of panthenol, silk, and milk proteins, it significantly enhances volume without creating build-up, for a gorgeous, glossy lift. Directions: Massage thoroughly through wet hair, rinse and then repeat. For the ultimate lift, use with Amplify Conditioner. • Sulfate Free • Paraben Free • DEA Free • TEA Free • Cruelty Free