Designed by people who understand the difficulties of dry hair, this unique cleanser shampoo will gently cleanse while minimising the loss of natural oils. Enriched with a complex series of protective, strength giving moistures and proteins to ensure everyday is a good hair day. Moisture Active Cleanser is designed for dry, damaged, highly coloured, permed, chemically treated, mechanically damaged (over ironed, over blow dried), or over-stressed hair fibre that is low in hydration levels. Containing a unique, structure improving, complex encapsulation containing a specialised conditioning emollient which boosts the absorption and penetration of hydrolysed wheat protein. Hydrolysed proteins assist to regain nourishment, strength and brilliant hydration.