◦ Patent-pending formula ◦ Launched in 2012 ◦ Lash serum that is made with only 7 clean ingredients ◦ The science starts working in as little as 7 days ◦ Offers significant results without harmful ingredients ◦ Safe to use with any lash enhancement ◦ Clinically tested and recommended by dermatologists ◦ Cruelty-free and vegan formula ◦ Proudly Canadian ◦ Does not contain prostaglandins