Recharge dry, dull hair with Aveda’s Deep Moisture Shampoo from the leading organic skin and haircare label’s new nutriplenish™ range. Delivering superfood-infused hydration with a potent blend of plant butters and oils, the decadent, vegan-friendly formula gently and thoroughly cleanses the hair and scalp, lifting dirt and impurities for a refreshing feel. Ideal for dry, depleted and dehydrated hair types, the shampoo boasts a 94% naturally-derived formula featuring certified organic Coconut oil, nourishing omega-5-rich organic Pomegranate oil and Mango butter packed with fatty acids. These effectively penetrate the hair shaft, replenishing moisture (50% more than nutriplenish™ Light Moisture Shampoo) and strengthening each strand from root to tip to leave your mane soft, smooth and shiny.