L’Oréal Professionnel Chroma Crème Purple Shampoo is specially designed to combat unwanted yellow tones in blonde and lightened hair. Its expertly balanced formula deposits violet pigments to counteract brassiness while providing deep hydration. Unlike traditional toning shampoos, Chroma Crème delivers even pigment distribution for a flawless, salon-fresh finish. Infused with nourishing ingredients, it leaves hair soft, luminous, and refreshed. Perfect for maintaining icy blonde, platinum, or ash tones between salon visits.