Putting on the Ritz is a tan builder and extender. This lotion is extremely moisturizing and contains more DHA than the Rejuvenator extender. It can be used to extend the life of your tan or to gradually build a tan at home. 1 coat = light 2 coats = medium 3 coats = dark It has a slight natural bronzer to guide the application. Ritz is one of the quickest-drying sunless lotions available and won't rub off and stain your sheets or clothing. No parabens, vegan, gluten-free, cruelty-free, and made in the USA.