The Amplifi-Hair Micellar Shampoo removes dirt, excess oil and build-up that can weigh hair down with non-stripping, gentle micellar technology. Adds weightless volume, smooths cuticle for enhanced shine and controls frizz. Strengthens, thickens and protects hair enhancing movement and body. Vegan formula features cutting edge plant powered ingredients for high performance. Peptides, vitamins, and emollients for BIG bounce, movement and shine. Signature Scent: Experience the sparkling sensation of bright citrus orange and sweet raspberry, grounded with warm vanilla, earthy patchouli, and balsamic sandalwood.