An intense burst of moisture and nourishment. Everyday stresses, UV, chlorine and environmental factors have a damaging effect on fine, chemically treated, or naturally pale hair. Wilde Style Hydrate Shampoo is specifically designed to gently cleanse, while delivering vital moisture. Bio-Lipids and Plant-Based Proteins strengthen and rebuild the cuticle. Argan Oil and Natural Silicons add lasting shine and seal in vital moisture, while special additives provide enhanced UV and Heat protection. Perfect for Moisturised Starved, Damaged or Dry Hair. No nasties and not tested on animals, just a refreshing drink for your hair Why you will go Wild for our product: Restructures hair Provides deep nourishing and protection Builds body, intense hydration for moisture starved hair Fights oxidative damage Adds shine Great for curly hair Naturally Free From: Parabens Sulphates Phthalates Petrochemical Oils Sodium Chloride MEA, DEA, TEA Artificial Colours