An ethical sulphate free deep cleansing shampoo Authentic Beauty Concept Deep Cleansing Shampoo 300ml for a deep clean to your hair with a clear conscience. This sulphate free natural shampoo with fair trade violet rice extract to absorb impurities from your hair and scalp. Vitamin B5, citrus fruit and coconut extract complete the sustainably sourced ingredients. A subtle refreshingly clean scent of white peony, rose and violet and ethically sourced ingredients create the perfect luxurious shampoo for washing away pollution and leaving your feeling fresh and clean. As with all Authentic Beauty Concept products, the Deep Cleansing Shampoo is sustainably sourced, PETA approved, cruelty free, and vegan. This product is also free from sulphates, parabens, and silicones. Hair types: Suitable for all hair types.