ELEMENT IS STEP 1. It is a unique formulation that is applied with the TrueBrow™ Precision Brush to the hairs of the brows and any skin where you wish to build your brow. Element increases the longevity of TrueColor which means zero touch ups all day and all night long. Most importantly it allows your brows to look and feel real and natural. TRUECOLOR IS STEP 2. Available in 3 shades that coherently match every brow color perfectly. The TrueColor pigment is extraordinarily versatile in its application to achieve the look you desire, be it soft, bold, defined, raw or ever so subtle. You too will fall in love with the brow beauty it creates. With more than 60 applications you will enjoy not only renewed brow beauty but get real value from your purchase. Perfect! Choosing your colour is easy, check the photo chart included in the photos to help you pick the right colour.