What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Brassiness - Color Safe - Damage/Split Ends/Breakage Key Benefits: - Neutralizes brassy and yellow undertones - Nourishes and strengthens damaged blonde hair - Enhances softness and shine