WHY IT'S WOW Makes a major difference with just one blow-dry 50%* less breakage after just one use Instantly strengthens brittle, fragile, damaged hair Heat protectant HOW TO USE 1. After shampooing and conditioning, towel-dry hair lightly. 2. Shake bottle well, then dispense two to three pumps into palm and smooth through hair, starting one inch below part and through to ends. 3. Do not rinse. 4. Style with heat to activate. BEST FOR HAIR TYPES For brittle, fragile, damaged hair that breaks easily or has split ends. Ideal for colour-treated and chemically-treated hair, especially hair that’s over-processed.