WHY WE LOVE IT: Hydrates, moisturizes, nourishes Turns straw-like hair to silk Heat protectant Turns your blow dry into a healthy hydrating treatment Paraben-free, cruelty-free, sulfate-free, gluten-free WHO SHOULD USE IT Great for curly and textured hair, or anyone with dull, dry, dehydrated hair. Color-treated hair, keratin-treated hair. Over-processed or damaged hair.