The product is Paraben free and made entirely from natural and organic ingredients including Capsicum a powerful vasodilator to enhance the cupids bow and add extra volume to the lips. Also containing Vitamin A to increase cell turnover, Vitamin C a powerful antioxidant, Vitamin B to protect from sun damage and reduce the appearance of fine lines and wrinkles, Vitamin E has also been added to this product to keep lips hydrated. The product can be used as required before the application of lipstick for fuller younger looking lips.