packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair. who it’s for fine to medium hair types 1-2c why it’s special it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair. leaves hair 7x more conditioned*. Coconut Acid - provides excellent lathering + conditioning. 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**. *clinically proven when using shampoo + conditioner together as a system. **based on a consumer at-home test of 51 participants.