A bright idea for more balanced hair color. This clean, purple-hued shampoo cleanses hair thoroughly yet gently and tones color by neutralizing brass and yellow while boosting brilliance. It’s carefully crafted with good-for-you ingredients such as nourishing apple and rice extracts to draw in moisture, resulting in hair that looks and feels healthier than before. Monoi oil shields strands from the elements, keeping color brighter for longer. Made with blonde and gray hues in mind, this nurturing vegan formula works across all hair types and textures. Fragrance note: Jasmine, apple