PRAVANA'S The Perfect Blonde Purple Toning Masque is proven to neutralize unwanted yellow tones and improve manageability. Use once a week, or as toning is needed, after hair has been shampooed with The Perfect Blonde Purple Toning Shampoo. Leave on 5 minutes, rinse and reveal your perfect blonde! Benefits: Banishes brassiness and brightens blondes, Weekly, deep-nourishing masque, Moisturize, Creates healthy-looking blonde hair. Key Ingredients: Packed with Coconut Oil to add shine, moisturize thirsty locks and infuse strength for healthy-looking, beautiful blonde hair