Blond Absolu Bain Ultra-Violet by Kérastase is a nourishing purple shampoo with Ultra-Violet Neutralizers to reduce brassiness, making it one of the best shampoos for grey and white hair, and processed or lightened blonde hair. With its ultra-violet fluid texture, Bain Ultra-Violet neutralises orange to dark yellow undertones, while ensuring your colour stays bright and luminous. Infused with Hyaluronic Acid and Edelweiss Flower extract, to restore strength and softness. Hair is hydrated, healed and glowing with health. Follow up with Masque Ultra-Violet Purple Hair Mask, for a double dose of hydrating repair for white, grey and blonde hair. This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones. Ideal for cool blondes and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer.