One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss How to Use 1. Apply a coin-sized amount to wet hair and massage into lather. 2. Rinse. 3. Repeat for best results. 4. Follow with Color Security Conditioner (sold separately) and style as usual.