Go from flat to full in seconds. The iconic go-to volumising texturiser creates those effortless, sexy, tousled styles in an instant. Spritz in, mess it up, for Sam’s signature 'done, undone' Cool Girl look. Expertly formulated for all hair types and textures, and infused with our perfume-level fragrance. Brushes with ease. As Vogue says, it’s Sam in a can. *Our best-seller *Awarded "Greatest Hair Products of All Time" - WWD Magazine