A water-based formulation with 15% Niacinamide, a hero skincare ingredient also known as Vitamin B3. Use every day to help reduce blemishes, improve skin texture and encourage a healthy complexion. Directions: Morning & night, apply the serum by gently smoothing it over face and neck. Niacin is good for the skin because it has a number of beneficial effects, including: • Improves hydration: Niacin helps to retain moisture in the skin, which can help to reduce dryness and flakiness. • Reduces inflammation: Niacin has anti-inflammatory properties, which can help to improve the appearance of redness, swelling, and irritation. • Increases collagen production: Niacin can help to increase collagen production, which can help to improve skin elasticity and firmness. • Reduces hyperpigmentation: Niacin can help to reduce hyperpigmentation, which is the darkening of the skin that can be caused by sun exposure, age, or certain medical conditions.