What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage…Joico’s brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. K-PAK KERATIN TECHNOLOGY Joico’s legacy of strength and resilience. PROTECTIVE LIPID Acts as a first line of defense against pollution*. 18 ESSENTIAL AMINO ACIDS Including Arginine, found naturally in healthy hair. MORINGA SEED OIL An antioxidant rich in Vitamins A and E, plus Silica. SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.